Scents for Saints

Earlier this year my boss gave me an interesting new project to work on. A local retailer asked Salt City to develop some concepts for a line of scented candles inspired by LDS church history. Now, I'm the kind of person that rolls his eyes at the glut of LDS product promos airing immediately before and after every general conference broadcast, so this presented me with an interesting challenge. How to draw on church-themed imagery without blatantly exploiting spiritual things for commercial gain?

After brainstorming a few different brand ideas, I settled on "Red Brick Store," which was the name of the general store in Nauvoo. The store was established by Joseph Smith primarily for the purpose of selling consumer goods, so it felt like a natural fit.

Logo Concept

Packaging Concept

As with most "interesting" projects I am given, I recently learned Red Brick Store isn't going to see the light of day. Although my ideas were well-received, ultimately another direction was required.

My boss and I also came up with a list of like-minded fragrance names which I won't reveal at this time because they are still under consideration. Here's a few that didn't make the cut though: Ox in the Mire, Pioneer Sweat, Tar & Feathers.